Facebook and Instagram advertising built around real audience research and creative testing, not just boosted posts.
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Yes, though tracking changes have made proper conversion API setup more important than ever. We configure server-side tracking to maintain accurate attribution despite browser and app-level privacy restrictions.
Usually not as entirely separate campaigns — we typically run unified campaigns across both placements and let Meta's delivery system optimize where your specific audience responds best, rather than artificially splitting budget upfront.
We can work with existing brand assets or develop new creative directly, depending on what you have available. Either way, we test multiple creative angles rather than relying on a single ad indefinitely.